Research Capabilities

OUR RESEARCH CAPABILITIES

ALL UNDER ONE ROOF

In-house 70-seat CATI (Computer Aided Telephone Interviewing) contact centre – with experienced Operational Managers and a workforce of full & part-time interviewers which allow us to work 7 days a week.

Online, mobile friendly survey programming – our surveys can be branded to client requirements.

UK-wide network of experienced, proven field agents – we utilise for a range of face-to-face requirements, from in-street/in-home interviewing to exit interviews to depth interviews and/or focus groups.

 

QUANT:

Telephone Surveys:

Your telephone surveys are conducted by our trained market research interviewers, who work to strict quality control guidelines and adhere to the UK Market Research Society’s Code of Conduct. Using outbound telephone calls for data collection is the most effective means of researching most customer/target audiences. Using client supplied sample often results in higher participation rates.

Online Surveys:

With online surveys, we send respondents an email containing a link to take a self-administered survey. Some clients prefer to use their own communications platform to issues survey invites – in such an event supply the client with an appropriate survey link which is simply inserted into their communication. Our online platform offers a range of interactive tools which allows us to bring your surveys to life and aid participation.  Our platform also allows us to show targets audience new product or advertising concepts, but can also be used to help test & refine product or advertising concepts as well as value propositions. Where possible, we advocate the use of client data (NB: talk to us about how cost-effective this approach can be for your business). However, if required, we can source target respondents from our wide network of trusted online panel providers.

Face-to-Face Surveys

While typically assumed that face-to-face interviewing is best suited for B2B audiences, we have a vast experience of conducting large face-to-face quantitative interviews for many organisations – though mostly in the Public Sector. Sometimes described as an “in-person survey”, this approach can be a more effective way to engage with hard-to-reach audiences.

Mobile Surveys

Recognising the increased penetration of mobile phones in the UK, all our surveys are designed for optimisation on hand-held devices such as smartphones and tablets. However, given the nature of how smartphones are used (i.e. on the go, while participating in other activities, etc.), we advocate this methodology is working best when you have a short survey to conduct – ideally really for conducting a Pulse survey on Employee Engagement or collating Customer Experience feedback after they have interacted with your business.

Analysis

At The Research Locker, we utilise a number of statistical techniques to analyse & interpret survey data including, but not limited to:

  • Conjoint and Discrete Choice analysis;
  • Cluster analysis;
  • Factor analysis;
  • Regression analysis; and
  • Van Westendorp (for price sensitivity analysis).

Our approach to analysis is not only to identify the story within the data, but also to use any analytical techniques to prove or disprove project hypotheses and support your over-riding business strategy & objectives.