As a society, video is becoming more and more common-place in our everyday lives as we share our experience and stories with others – both good and bad.
Think Youtube and the singer / songwriter who had his prized guitar broken by United Airlines – after seeking damages and being refused by the airline, the singer wrote a song entitled “United breaks guitars”. What happened next was a brand reputation nightmare … the video was uploaded onto Youtube and went viral – when the video reached 150,000 views, United Airlines offered the disgruntled customer payment to remove the video but the customer refused, Several weeks later and the video had over 10m views, news channels had picked up on the “sensation” and the story went global.
But video can also be used for business objectives too. In 2015, a campaign by Volkswagen saw a trio of their commercials achieve a combined total of 155 million views! The common dominator between Volkswagen and the disgruntled United Airlines customer? Shareability, i.e. their videos engaged and were shared by others.
At The Research Locker, we believe that video can also be used to effectively engage with your staff and customers. We have the capability to transform your data into a short, informative video which you can share with across your organisation and beyond!